Nothing, the tech firm based by OnePlus co-founder Carl Pei, has unveiled an revolutionary idea of actually wi-fi headphones, which is prone to be its first product. In a publish on the corporate’s weblog, Pei particulars the rules that formed the design of the headphones and upcoming merchandise.
The product is known as Idea 1 and is a part of the corporate’s medium-term planning to launch merchandise in current classes that observe sure design rules. These rules are as follows:
- Weightless – We distill know-how all the way down to the naked necessities, embracing uncooked know-how, the place each gram and each byte lives for a objective. We take away something superficial, similar to pointless tags, to focus solely on what provides true worth to the consumer expertise. We spend as a lot time occupied with what we will take away from a product as what we will add to it.
- Easy – We attempt to make issues user-friendly. We would like all interactions with the product, from assortment to activation, to be intuitive, apparent and pure. When designing and growing our merchandise, we consider that type should observe perform. Throughout product improvement, we labored on numerous iterations of millimeters and pixels. All of those iterations add as much as simplify the consumer expertise till every part is simple.
- Timeless – The designs that attraction to us essentially the most are people who include shapes that really feel pure and alluring, however do not look simply dated. We’ve got all had that second after we work together with an object and really feel that sense of marvel or shock. This can be a essential a part of being human and one thing that we at all times attempt to steadiness. The Idea 1 is impressed by a grandfather’s pipe. We attempt to make our objects based mostly on one thing acquainted, which we hope will enable them to really feel invigorated for a few years to return.
Lately, Nothing has partnered with the Swedish engineering firm to assist design its merchandise. The corporate has additionally acquired the mental property of the smartphone model Important, based by the creator of the Android working system, Andy Rubin.