Based mostly on reviews from numerous market research, it seems that the majority tech corporations are off to a greater begin in 2021 than in 2020. However some corporations, like Samsung, are doing higher than earlier than the pandemic.
Samsung’s cell phone enterprise made a revenue of 4.Four trillion received within the first quarter of 2021, the best determine in seven years, based on Reuters. That is additionally a 66% enhance over the identical interval final yr.
Based on a observe to Samsung buyers, “elevated gross sales of flagship fashions” and “elevated gross sales of mass market fashions” had been the principle drivers, particularly in the USA and Japan. The corporate additionally sees the Galaxy S21 sequence as a efficiency milestone.
The success of the Galaxy S21 sequence was evident shortly after its launch. Gross sales of the Galaxy S21 in South Korea had been 30% increased than the predecessor sequence within the post-launch interval. Within the UK, the sequence additionally broke pre-sale data for the corporate. It additionally turned in style in America from the start. Within the first month of launch, 3 times extra Galaxy S21 units had been bought than the S20.
Whereas the Galaxy S21 sequence has improved in lots of respects in comparison with the Galaxy S20 line, the decrease listing worth and pandemic world financial enchancment have doubtless helped the flagship’s progress.
The Galaxy A sequence additionally represented
The flagship sequence will not be Samsung’s solely sturdy level. Though the corporate doesn’t go into particulars, it additionally claims that its mid-range units carried out very properly within the first quarter of 2021.
The mid-range and entry-level units are undoubtedly Samsung’s weak level, as demonstrated by the efficiency of its Q2020 in Africa. However the firm expects its Galaxy A sequence to additional enhance its monetary leads to the second quarter of 2021. It additionally expects gross sales of its wearable and pill traces to speed up for the quarter. Nevertheless, Samsung warns that the present world chip scarcity and “weakening results of recent merchandise” may harm its second quarter 2021 income and future gross sales.